Street style has officially made a mark in the fashion industry, with veterans Amanda Brooks, Taylor Tomasi Hill, Shala Monroque, Sarah Rutson, and more, giving fashionistas innovative fashions to aspire to. Fashion influence has made its way from the runway to the streets thanks to savvy bloggers and street fashion photographers. Fashion photographers on the street like Sartorialist, Garance Dore, Street Peeper, Ivan Rodic, Facehunter, and Jak and Jil went on the street, armed with only a digital camera, a blog, and photographs of real people with real style.
Our wardrobes are often shaped by fashion bloggers. With camera in hand, an eye for fashion, and an inspiring website, street photographers have opened a new window into current fashions in cities around the world.
Bill Cunningham was one of the first to pioneer fashion photography in his influential ‘On the Street’ column in the New York Times. There is now actually a very very interesting movie about this remarkable man – a street fashion blogger before there were any. See the trailer below and see the movie review of “Bill Cunningham New York” by Kenneth Turan of the Los Angeles Times here.
Today, street photography has become a viral phenomenon on the Internet. Some of today’s most notable street style bloggers have become extremely influential in the fashion industry.
Scott Schuman “The Sartorialist” is the brains behind for one of the original and most popular street fashion blogs. He created The Sartorialist blog as a way to create a “two-way dialogue about the world of fashion and its relationship to daily life.” Schuman has also been featured in many major fashion magazines, including Vogue Italia, GQ, Vogue Paris, and Interview. He recently stated about the world of street fashion, “It seems odd but it’s almost like going out there and letting yourself fall in love every day, letting yourself be seduced every day.”
Indeed, Schuman’s blog has become a daily habit for many fashionistas, making it consistently rank among the 50 most popular blogs in the world. “The Sartorialist is the first thing on the Web to set up meaningful competition to the fashion magazines,” said Peter Jones, a New York-based fine art photographer, collector, and dealer.
He has published two books, “The Sartorialist,” and a new one “Closer” a collection of 500+ photographers of creatively stunning stylish people who have previously appeared on his blog. Ernest Duarte, a 51-year-old design engineer stood in line at the Barneys in Beverly Hills to meet Schuman at one of his recent book signings in Los Angeles and purchase a $175 hardcover limited-edition of his book. “The pictures aren’t just about what’s expensive. They celebrate what the individual brings to their look.”
Schuman is a self-taught photographer who wanted to bridge the gap between fashion on the runways and in magazines and what people actually wore on the streets. “When there’s a new collection in the showroom, everything is that new, total look,” he said. But “nobody buys a whole new wardrobe every season, so on the street you don’t see people as perfectly put together as a mannequin. Yet they can be expressing great personal style.” Schuman is drawn to originality and clothing that fit the body beautifully. He enjoys people who exude self-confidence and hide a subtle mystery that make them stand out from the crowds of faces. His selections don’t campaign for any particular style or taste in fashion. People can relate to the people in the photographs.
“I was still totally ambitious and driven,” he said, “but I let myself become more of an artist. Blogs were mostly text-driven. Nobody was making money with photo blogs then. I knew I understood fashion. I knew about men’s and women’s style at a high level. I was beginning to become a good photographer and I had a point of view. I felt there was potential for a photo blog to build an audience. “At first, Schuman only photographed men, but the blog soon began featuring women. “If I saw a cool girl, how could I not shoot her?” Schuman asked. While not all male readers agreed, Schuman said, “after a while they started to see how a guy can look at a girl’s outfit in a kind of abstract way, seeing color combinations, textures, things like that. That’s when I knew I was on to something. People were getting that you don’t have to be super-rich or gorgeous to look great.”
With inspiration from her husband Scott Schuman of The Sartorialist, Garance Dore became one of the fashion world’s most closely followed bloggers. Dore said “I picked up my camera and haven’t let go since.” About the success of her fashion blog, she also said, “With the growing and unexpected success of my blog, my passion become a career and I now shoot editorials and ad campaigns.”
In an interview with Garance Dore, fellow blogger Rebecca Voight asked Dore, “There are so many portraits of fashion people on your blog, like Italian Vogue’s Giovanna Battaglia, Alexa Chung, and the Misshapes’ Leigh Lezark, but you’ve known for your street-style shots as well. Did you initially aim to cover fashion from an insider’s perspective?” Dore replied, “Not really, as a photographer, you’re not so shy at the shows, because people know they’re going to have their picture taken.”
Read More about STREET STYLE Here:
- The Sartorialist: Biography
- Huffington Post: ‘Sartorialist’ Scott Schuman
- Garance Dore: About
- Interview Magazine/Rebecca Voight: Garance Dore
- Lilaesthete’s Blog: Japanese Streets Interview
- Japanese Streets
- Guardian/Morwenna Ferrier and Kathy Sweeney: Street Style Bloggers
- Read Part II of this story here >