Fashion influence has made its way from the runway to the streets thanks to savvy bloggers and street fashion photographers. Fashion photographers on the street like Sartorialist, Garance Dore, Street Peeper, Ivan Rodic, Facehunter, and Jak and Jil went on the street, armed with only a digital camera, a blog, and photographs of real people with real style.
Our wardrobes are often shaped by fashion bloggers. With camera in hand, an eye for fashion, and an inspiring website, street photographers have opened a new window into current fashions in cities around the world. Read Part I here >
When street blogger Elena Alhimovich was asked what type of subject she looks for when photographing on the street, her reply was “Strangers wearing hats, people with kindness in their eyes, people with dogs. If I see an interesting character, I have to take a picture.” Alhimovich wishes to use street photography to capture fashion trends. “I am certainly capturing trends, be it the unusual characters of London or the usual ones; people who think they are trendy or people whose trend is to follow no trends.” When asked when and why she started her street photograph blog, Alhimovich said, “I’ve had a blog for a long time but only started to take it seriously a couple of years ago when I published a series of photos of Londoners wearing hats in their ordinary lives.”
Many street bloggers have a unique perspective on fashion. New York street fashion photographer Mr. Newton has proven he is more than a man with a camera and an eponymous blog – he has become a major force with his on-the-street photography. Mr. Newton started shooting photographs of models backstage for fun during runway rehearsals but soon moved on to shooting “the cool kids in New York/London/Paris/Tokyo.”
Mr. Newton says – “I think the best street style photography has a sort of reportage quality about it…you are blurring the lines between fashion photography and travel photography and photo journalism…and through the use of natural light and interesting contextual backgrounds, hopefully capturing not just a snap of a cute outfit but a real sense of time and place and mood. I definitely look for all of this and think about all of this when I’m out shooting. That said, sometimes I just like to shoot photos of cute hipsters. Accessible but aspirational is often what I’m going for – the cool girls and styling assistants who mix Alexander Wang with vintage with Topshop with something they made themselves – the girls who realize that the glue that pulls an outfit together is often just confidence and attitude.”
New street fashionistas have a career that is anything but dull. When asked what a typical work day was like for him, he replied, “I’m usually either out almost all day shooting or I’m in almost all day editing, Photoshopping, emailing people, sending photos to clients, to magazines who license them, or to magazines and websites who hire me to shoot for them. In nice weather I’m usually outside shooting all day, like 11am to 6pm.”
Nice work if you can get it, but the job of a photographer fashionista is hectic and requires a real passion for trends and fashion. Not everyone meets this criterion. If you’re considering the lifestyle of a fashion street photographer, take Mr. Newton’s advice: “Move to a fashion capital. But not New York, there’s too many here already! [laughing] I’m kidding. You need to be somewhere where you have a huge variety on a daily basis. That would be my biggest advice. Not to be too harsh, but I don’t think there’s much use in being a kick-ass street style photographer in Cleveland or Toulouse. You need to be in Paris or New York, or another major city.”
Street fashion is created in the streets and promoted by younger generations; seen in major cities all over the world. These dynamic styles are put together to express one’s attitude and character. Street fashion for men and women can consist of tight jeans, shirts – either short or long – or wardrobes that fit a certain style: punk fashion, hip hop, Gothic, or hipster. Japanese street fashion is famous all over the world for its vibrant colors, heavy jewelry, and handmade garments.
Inspired by the street fashion that exploded in the streets of Osaka and Tokyo in the 1990s, Kjeld Duitis began his blog, Japanese Streets, in late 2002. Japanese Streets is one of the first fashion blogs on the web and the very first to cover Japanese street fashion. When asked how he started his blog, his reply was, “In the mid-90s, Japanese street fashion was exploding with creativity. I was wondering how I could show this to the world. Although I was a journalist and photographer, few mainstream media showed interest unless it was introduced under the “weird Japan” angle. By the end of the 90s, the internet was developing really quickly and I saw an opportunity to use this medium. By 2002, I was ready and started my site. Incidentally, this was long before the word “fashion blog” was known.”
Street fashion is one of those fashion types that are easy to wear as there are no set rules. To change the typical clothing styles influenced by modern clothing and accessory designers, present your own fashion styles. Many people are opting to look good and feel good with their own street fashion.
Read More about STREET STYLE Here:
- First Read Part I of this story here >
- The Sartorialist: Biography
- Huffington Post: ‘Sartorialist’ Scott Schuman
- Garance Dore: About
- Interview Magazine/Rebecca Voight: Garance Dore
- Lilaesthete’s Blog: Japanese Streets Interview
- Japanese Streets
- Guardian/Morwenna Ferrier and Kathy Sweeney: Street Style Bloggers